A young, savvy social media influencer, Chiara Ferragni, who has built a global brand and a multimillion-dollar business on her image with 30 million Instagram followers, is on the hook for “aggravated fraud.” She gave her name to a Christmas cake that was misleadingly linked to fundraising for a children’s hospital and received £1 million for her trouble. The hospital received £50,000. A separate branded Easter egg sales campaign linked to another charity, from which she earned €1.3mn over two years, is also being looked at by Italian prosecutors.
Ferragni has lost sponsors over the debacle including Coca Cola as well as followers.
Born 7 May 1987 12.40am Cremona, Italy, she is no shrinking violet with a determined 4th house Taurus Sun opposition an influential and controlling Pluto on her Midheaven. She also has an attention-seeking, self-assured, entrepreneurial Fire Grand Trine of an 8th house Leo Moon trine Saturn Uranus in Sagittarius trine Venus (Jupiter) in Aries, formed into a Kite by Saturn Uranus opposition Mars in Gemini in her hard-working 6th house. So her go-getting, communicative Mars is the driving planet. Jupiter Venus is often a combination seen in fashion charts or amongst the exceptionally sociable or frivolous.
She started as a model and moved into blogging and then brand promotion.
There is nothing too dramatic showing up in her chart though tr Saturn through her first quadrant tends to be prone to slipping on banana skins career-wise for the ego-centric. She’ll be less successful for a few years ahead but may then reinvent herself.
Maybe the insubstantial famous-for-being-famous brands may melt into thin air once Pluto in Capricorn moves into the past.