Facebook’s stock fell roughly 5 per cent ($25 billion) when markets opened because of the huge “data breach” scandal that the Guardian broke over the weekend. It’s a complicated story (see URL) involving Cambridge Analytica acquiring and using Facebook data on users personal interests to target voters in the 2016 US election. Chris Wylie, the whistleblower describes himself as creating “Steve Bannon’s psychological warfare mindfuck tool”. ‘In 2014, Steve Bannon – then executive chairman of the “alt-right” news network Breitbart – was Wylie’s boss. And Robert Mercer, the secretive US hedge-fund billionaire and Republican donor, was Cambridge Analytica’s investor. And the idea they bought into was to bring big data and social media to an established military methodology – “information operations” – then turn it on the US electorate.’ (Guardian)
Cambridge Analytica (CA) is a privately held company that combines data mining and data analysis with strategic communication for the electoral process. It was created in 2013 as an offshoot of its British parent company SCL Group to participate in American politics. The company is partly owned by the family of Robert Mercer. Cambridge Analytica worked for Donald Trump’s presidential campaign, and on the Leave.EU-campaign for the United Kingdom’s withdrawal from the European Union. CA’s role and effect on those campaigns has been controversial and is the subject of ongoing criminal investigations in both countries. (wiki). SCL Group describes itself on its website as: providing ‘data, analytics and strategy to governments and military organizations worldwide. For over 25 years, we have conducted behavioral change programs in over 60 countries & have been formally recognized for our work in defense & social change.’
The Facebook IPO chart, 18 May 2012 11.31am New York, looks rattled and blocked this year with tr Saturn square Uranus, conjunct Pluto and sextile Mars until the year end. With a tough, discouraging slog through 2019/2020 with tr Pluto square Saturn; though will bounce again come 2020 with tr Pluto trine Jupiter.
The Facebook start chart, 4 February 2004, looks agitated at the moment with tr Uranus square Mercury; and alarmed come mid May with tr Uranus conjunct Mars, continuing on into 2019. 2020 looks less enthusiastic than the IPO chart with Solar Arc Sun conjunct Uranus and Solar Arc Mercury conjunct Neptune – though if it was a 12am start, then could pull those two influences forward to 2019.
Mark Zuckerburg also doesn’t look that easy this year with undermining and uncertain Neptune transits to midpoints 2018 to 2020; plus a disruptive tr Uranus opposition Pluto from mid May this year into 2019.
Cambridge Analytica (I have a date of 30 July 2014 though don’t know where that came from since incorporation was 6 January 2015) but neither chart is exactly informative. The 2014 chart has an opportunistic Sun Jupiter square Mars, which is getting a sharp elbow in July from tr Uranus opposition Mars, running into 2019. And the 2015 chart has an equally opportunistic Mars opposition Jupiter; with a controlling Sun Pluto in an innovative square to Uranus. 2019 will be restrictive with tr Saturn crossing Sun Pluto and squaring Uranus.
The SCL Group,20 July 2005, is more obviously racked with insecurity with tr Uranus in hard aspect to its Cancer Sun square Mars in Aries; with more sharp shocks and tensions as tr Uranus starts to square the Saturn from mid May.