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Facebook – money talks as pressure ramps up

 

How do you budge a defiant and stubborn-the-nth-degree double Taurus with four planets in Scorpio and Jupiter in materially ambitious Capricorn? Use money as a leverage. Facebook’s Mark Zuckerburg who started as defiant in the face of criticism has been making more placatory noises since Facebook dropped in market value as more advertisers joined the boycott of the social network, tired of the inaction over racist and violent posts. To date mainly big name brands have pulled back although they only bring in 6 percent of the company’s total ad revenue last year – $4.2 billion out of the total $70 billion. More than 70 percent of Fb’s ad revenue comes from small businesses and it has yet to be apparent whether there will be a trickle-down effect.  Sceptics of the boycott have suggested that the companies participating are using the effort to deflect attention from how their advertising budgets have been decimated by the coronavirus pandemic.

Facebook said in a statement that it had invested billions of dollars in technology and employees to sort through content, and it had banned 250 white supremacist organizations from its core Facebook site and its photo-sharing site, Instagram.

Zuckerburg, 14 May 1984 Boston, MA, was always going to be facing a catastrophe now with tr Uranus opposition his Mars/Pluto midpoint till early July, repeating in October and March of 2021; with a difficult opposition from the June Cancer Solar Eclipse to his Neptune, hinting that burying his head in the sand and evading issues wasn’t going to work. His Uranus in Sagittarius and Node in Gemini are also going to be triggered by this year and next’s Eclipses, so it’ll be a challenging time, forcing him to rethink his outlook. Tr Uranus is  also this year opposition his Saturn/Pluto midpoint, another disaster-bringer, which will linger around till early 2021.

Nick Clegg, FB’s Communications Director, has also been under attack and his Capricorn Sun square Mars is being triggered by the Lunar Eclipse this week. He’s on a long slide of tr Neptune opposing his Pluto, then conjunct his Saturn and opposition his Uranus over the next three years – at the same time as transiting Neptune is eroding the foundations of his cosy relationship with Zuckerburg with the composite Sun Venus being dissolved by a transiting conjunction.

The FB 4 February 2004 chart is being severely shaken up by Solar Arc Sun conjunct Uranus now and a muddled and evasive Solar Arc Mercury conjunct Neptune. The December and 2021 Eclipses will rattle the FB Pluto with tr Neptune in square in 2021 and then conjunct the financial Venus by 2022 – so it could potentially be a financially damaging time.

However the FB IPO chart of 14 May 2012 looks in robust spirits with Jupiter and Sun picking up the transiting Pluto trine and across the midpoint 2020 to 2023. Admittedly there’s a financially problematic Solar Arc Jupiter square its Neptune in 2021 but it may well survive the onslaught in better shape than some might wish.

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2 thoughts on “Facebook – money talks as pressure ramps up

  1. Thanks Marjorie. It’ll be interesting to see how all things FB related respond to Saturn and Jupiter in Aquarius, and any squares with Uranus in Taurus next year. Social media has been in its infancy really, and while I don’t think it’s come of age yet it is likely to evolve in some way. Maybe it will mirror the history of terrestrial TV and just add more and more outlets, or maybe the way we use it will develop? If Uranus is “new technology”, then the financial aspects in Taurus may well be shaken up. Saturn in inventive Aquarius could call for new legislation or much more responsibility/taxation for the online world.

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