Edward de Bono, a self-styled genius who invented the term lateral thinking, has died. His 60 plus books and relentless stream of out-of-the-box ideas brought riches and withering criticism. One reviewer said he had “the great salesman’s gift of being fluent in the international language of gibberish. If his life and career teach us anything, it is that no one ever lost money blowing his own trumpet.” Another commentator rejected lateral thinking as “founded on nifty puzzles, a storehouse of anecdotes, an abundance of imperial generalities and no end of clunking analogies and neologisms”.
One of his most quoted treasures was that Marmite could be a solution to the Arab-Israeli conflict since the Middle Eastern unleavened bread lacked zinc which makes them irritable and belligerent. Feeding them Marmite would help create peace.
Although he did have his supporters. Richard Branson called him “an inspiring man with brilliant ideas”. And he wasn’t wrong about education – “Schools waste two-thirds of the talent in society. The universities sterilise the rest,” he said.
Born 19 May 1933 3am (biography) Valetta, Malta, he was inventive from an early age, took medical degrees in adult life while writing down his gems of wisdom as a second-string activity. His books eventually made him enough money to stop practising and he became rich with homes in London, Norfolk, Venice, Ireland, Malta and the Bahamas.
He was a Sun Taurus – on this birth time in the financial 2nd which would make sense; with an innovative, status-quo-upsetting Uranus in the 1st square Pluto.
What is intriguing about his not-very-interesting chart is his Neptune, Mars, Jupiter in Virgo which was shared with F Lee Bailey, the flamboyant lawyer and court bamboozler (see post below) and Joan Collins amongst others. Mars Jupiter is spilling over with energy and enthusiasm, is risk-taking, can lead to a might-makes-right approach and produces a campaigning, crusading spirit. Add Neptune into the mix and it becomes publicity-seeking as well as a dream-spinner. He did have a scientifically inclined Saturn in Aquarius which would add a veneer of respectability to his theories.
His global-renown 22nd harmonic was strong; as was his get-it-together 5th though it had a distinctly unique bent; and his breakthrough/exploration 13H.