Taylor & Travis – marketing gold

An all too predictable media storm followed Taylor Swift’s engagement announcement to Travis Kelce on Instagram which raked in over 1m likes in less than 10 minutes, now currently over 18m. 

  Born within two months of each other, she is a Sun Sagittarius with the triple conjunction of Uranus, Neptune, Saturn in Capricorn plus Mercury. Her Moon in Gemini/Cancer (the birth time is not known) possibly close to Jupiter in Cancer. Her Venus in friendly Aquarius stands in contrast to her Mars and Pluto in determined (vengeful) Scorpio.  

 Travis Kelce, 5 October 1989, is a Sun Mars in Libra (often a sporting sign oddly enough) which squares her Jupiter for a supportive bond. He also has the marginally chaotic triple conjunction in Capricorn. His Sagittarius Moon chimes with her Sun and his Venus in passionate Scorpio is exactly conjunct her Mars for a strong attraction.

  It won’t always be an easy interaction since his Sun Mars will square her Saturn Neptune Mercury. But the relationship chart has a tightly bonded, possessive and controlling composite Sun Pluto Mercury conjunction. The composite Jupiter which will smooth round a few rough edges as it is trine the composite Mars and Sun Pluto as well as opposing the composite Uranus Neptune Saturn. Jupiter hints at mutual support and boosts optimism.

  There may be a few upsets through the winter with tr Neptune Saturn (and the Solar Eclipse) square the composite Venus in final degree Sagittarius. With some tough moments in 2026/27 with tr Pluto square the composite Mars for some frustrations and difficulties.

  Maintaining a public relationship as well as juggling that amount of fame is no easy matter.

26 thoughts on “Taylor & Travis – marketing gold

  1. All the furore greatly overshadowed the dismal reviews of the latest season of Meghan Markle’s tv show.

    She doesn’t seem to be able to catch a break, does she?

    Last time around it premiered right after the devastating LA fires.

    Meghan as ever – not feeling the love, 5th March 2025 by Marjorie

  2. Wow, that was some engagement announcement – created?…staged?…produced?…for dramatic effect with a wealth of romantic imagery, including the huge flower-laden ‘set’ and an over-the-top diamond ring. Appropriate for being madly in love, especially with T Pluto conjunct Taylor’s Venus.

    • I just watched an interview with Kelce’s dad. The garden is Kelce’s home. It sounded like some if the family was there. TS made dinner. After, he asked her to go out for a walk with him. So, partially but intimately staged. Both dads knew it was coming, he said.

  3. Ms Swift has a completely unaspected Sun. Its quite a rare occurrence. Van Gogh had one, and Janis Joplin. It seems to lend a certain ‘stand alone’ quality.

  4. I know we don’t have TS’s birth time but I just caught the default 12N Cancer 5° Moon 7° Jupiter. There is no way she has that tight of a conjunction of those two given her slender, 5’10” frame. I suspect a Gemini moon, even if it’s an anaretic degree. Her emotions ALWAYS come out via her written words. It’s what has made and sustained her. I think. I want to try and rectify her chart. Much info is public knowledge. I’m not a major fan but she’s likeable and I wish her well.

    • Sue R. I agree with you, a Gemini Moon does seem more appropriate. A 1am birth time would give TS a Libra Ascendent with her Moon at 29 degrees Gemini, conjunct her MC, Jupiter the other side of it. This would seem to work re her outstanding success built on songs about her emotions. Libra Ascendents do tend to be tough.
      It would also give her a Yod with an apex Moon + Mars sextile Venus.
      Interesting possibility.

      • Another thing which might support a Gemini moon is that all her fans are young. And she still seems to talk like a teenager – “Your English teacher and gym teacher are getting married”.

        • On Swiftipedia, this is the quote they have for her mom.

          “She’s always been the friend that was always there. There were times when, in middle school and junior high, that I didn’t have a lot of friends. But my mom was always my friend.”

    • I’m puzzled by the No Birth Time for someone born in the 80’s. Is it being questioned by fervent fans or is her actual birth certificate unclear ? Wouldn’t 1980’s records be fairly accessible?

      • Yeah, but for some reason her’s isn’t available. I wonder why…

        Hopefully an official biography or even just a tweet or post from her mom would help.

        Maybe even Taylor herself one day might verify, but her fans are way too obsessive so that’s probably she why she hasn’t said anything.

      • I’m puzzled too. Taylor is aware of/interested in astrology, apparently referencing zodiac signs in her songs, for example. And Google says her time of birth is recorded on the long form of her PA birth certificate (only available to her or relatives). Seems like it would easy for her (team) to confirm a birth time from her BC… I guess the right astrologer hasn’t asked yet.

      • Given some of her Scorpio planets, could it be that Taylor has intentionally hidden her precise birth data? I often suspect strong Scorpio placements for public persons such as actors who need to publicize themselves but don’t want to have others know more than necessary – a theory w/o any proof, of course, since their data isn’t available to begin with 😉

    • @Sue: I have a close relative who also has moon Jupiter CJ in Gemini and is slender (tho she’s only 5’3″). That said, she has oversized breasts that are completely disproportionate to her petite frame. Just another way it can show up.

    • or tiger rising (chinese astrology?) for length and litheness. or just snake sun depending which snake family she is. Not all snakes are python/viper chunky. Or media pressure to be model thin/photos giving you extra pounds?

      Mercury in cap? for crafting words? And the unaspected sun for total mastery once she found a way (music) to get her bearings?

      She has said she is living in real time these days (fully bilingual and firing on all cylinders? rather than translating through music)

      So so happy for them.

      If you play an instrument try Tay’s songbooks (arrangements, the aaron dessner tracks are his arrangements? though her topline?). Love the beats a’ bangin’ and the literal emotional translation into sound and rhythm, and the spare harmonies). Even the early stuff is virtuoso in these ways. Betty; the melody is a small voice. Can’t wait for the new collab with the swedes. AOTY again? SOTY surely? 😀 <3

  5. Question for Marjorie- what prompted the reveal of Juno in the composite chart ( but not the natal )?

    As per cafe astrology it represents union, power balance, and infidelity as well as MultiTasking, much like the Swelce heart of gold marketing mashup

  6. Yeah, but the composite Jupiter is very nicely placed. This may manifest as a uber publicized, joint profile boosting element though (as demonstrated by the 18m social media likes) – which could go both ways, long term.

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