Michelle Mone – a talent for self-publicity

The Rise and Fall of Michelle Mone – the first lady of lingerie and an unlikely choice by David Cameron for elevation to the House of Lords in 2015 – will hit BBC screens this week.

 From a poor, under-educated background she built a business empire over two decades mainly through brilliant self-publicity. She was regularly described as one of the UK’s most successful businesswomen, with few questions being asked. Her claim that her push-up bras were used by Julie Roberts in Erin Brokovitch appear to be unsubstantiated and even before her peerage her business appeared to be losing rather than making money.

  According to the BBC website an irate businessman wrote to David Cameron and said “Miss Mone is not a successful entrepreneur, she is a small time businesswoman with a PR exposure far in excess of any actual success.”

  Her first marriage broke up and she moved onto Doug Barrowman, an accountant and investment financier and businessman, whose wiki entry rattles through various company financial hitches and glitches.

   Baroness Mone of Mayfair has now been stripped of the Conservative whip and is on leave from the House of Lords since a business connected to her is under investigation by the National Crime Agency in the post-pandemic PPE-acquisition mess.

 Born 8 October 1971 4.55pm Glasgow, Scotland, she has an eye-curling chart with a Libra stellium in her 8th house ranging from Pluto, through a Uranus, Sun, Mercury conjunction to Venus. She has a high-finance, overly optimistic, can-be-scandal-prone Jupiter Neptune conjunction opposition Saturn in Gemini. An Air Grand Trine of an assertive, determined Mars in Aquarius on her Ascendant conjunct her North Node trines a Gemini Moon trine her Sun, Uranus, Mercury in Libra. Her chart is mainly communicative Air with two inspirational Fire planets – no grounded Earth and no creative/empathetic Water.

   She left school at 15 and worked as a model and “ring girl” at boxing matches before moving into promotions and sales and thence into setting up her first company with the help of an investor. A successful PR executive, who was a key figure in building her early media profile said: “”She had two driving forces. One was to be very rich and one was to be very famous.”

 A story for modern times – interesting to see the chart that produces this kind of result. And not quite what you might expect.

6 thoughts on “Michelle Mone – a talent for self-publicity

  1. Depending on the orbs used (Sue Tompkins, for instance, uses 8 degree orbs for conjunctions, oppositions, trines and squares), then Michelle Mone could be considered to have an unaspected 8th house Venus. She has a wide Mars trine Venus which is just over the 8 degree orb suggested. Unaspected planets are said to almost intensify the energy of the planet involved – in this case an 8th house Venus perhaps suggesting a heightened desire for wealth, adoration and power?

  2. Sun-Merc-BML-Uranus all conj at 14Libra, disposited by Venus, ruler of Lingerie. in money
    House 8th. Uranus rules entrepeneurs.
    Susan at 10Libra aspects Moon, lady products, at 10Ge and Money at 10Cn.

  3. Weirdly, she has Saturn in the 3rd house, which would make her have difficulties in communicating and maybe problems and delays with siblings and neighbours. Yet she used communication (PR) to rise to the top (rise to the top also Saturn). That Saturn is in Gemini – just a few days ago I said how I often found these people humourless, dour, and just not getting jokes.

    • Libra as a sign in its lower vibrational energy can also be oleaginous, perhaps sycophantic, and using some caressing tactics to rise to the top.

      Chiron in the 2nd: wounding in the income. But also money (2nd house) could provide healing (Chiron).

    • She has difficulty with language. Constantly stumbles with context. Trips herself up.
      I once contacted her ( she knows me) to let her know she’d misused the letters of her initial honour on communications/Social media.

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